With so many lash styles out there — wispy, natural, dramatic, cat-eye, curly — how do you pick the right one? The secret is matching the lash to the occasion, your eye shape, and the vibe you’re going for. Here’s our guide.
Natural & Wispy: Your Everyday Go-To
Shorter lengths with a feathery, crisscross pattern. These enhance your eyes without screaming “false lashes” — perfect for work, school, or daytime. If you’re new to lashes, start here: shop natural strip lashes.
Long & Dramatic: Full Glam
Maximum length and volume for nights out, photoshoots, and events. These give that bold, doll-eye effect. Shop long lashes.
Cat-Eye: Lifted and Flirty
Shorter at the inner corner and longer at the outer edge, cat-eye lashes create a lifted, winged effect — like a lash lift in a strip. Shop cat-eye lashes.
Curly: Extra Curl, Extra Pop
An amplified curl opens up the eyes and makes them look bigger and more awake — great if your natural lashes point straight down. Shop curly lashes.
Lashes That Look Like Extensions
Want the full, fluffy look of lash extensions without the fills and the price tag? Our extension-look collection gives you that seamless, salon-fresh finish at home.
For Glasses Wearers
If your lashes constantly brush your lenses, you’re not out of options — you just need the right style. Check out our glasses-friendly lashes, designed to sit beautifully without the rub.
Quick Cheat Sheet
- Everyday / office: natural, wispy, short
- Night out / events: long, dramatic, glitter
- Photos: voluminous styles read best on camera
- Glasses: glasses-friendly or curlier styles
Still deciding? Browse the full collection — with proper care, our lashes are reusable, so one pair goes a long way.